fastcompany:

Can Mindy Kaling’s 1.8 Million Twitter Followers Make Her New Sitcom A Hit?
Fox is betting her online popularity will translate to viewership for The Mindy Project. Here, Mindy takes us through a day of social media. 
Read more->

fastcompany:

Can Mindy Kaling’s 1.8 Million Twitter Followers Make Her New Sitcom A Hit?

Fox is betting her online popularity will translate to viewership for The Mindy Project. Here, Mindy takes us through a day of social media. 

Read more->